Product Marketing Lead


About The Position

About The Position

CYMOTIVE Technologies is looking for a Product Marketing Lead to be part of the CarAlert Project team. CarAlert is a unique, innovative, and global solution for proactive and continuous vulnerability management and assessment for car manufacturers.

As Product Marketing lead, you will be part of the team that takes the CarAlert product vision into reality. Your main focus areas will be building and making the go-to-market plan for CarAlert.


You will:

·      Own and define the CarAlert product marketing roadmap and go-to-market strategy.

·      Generate new business opportunities for CarAlert by contacting potential clients and partners.

·      Conduct Vulnerability Management solutions market research, surveys, and interviews to understand market trends, including the competitive landscape to advise in the product, sales, and marketing strategy.

·      Partner with our product and engineering teams to develop, implement, and execute a world-class product go-to-market and launch strategy.

·      Maximize the business potential of existing/new customers.

·      Attend conferences, customer meetings, and industry events.

·      Be the main focal point for all marketing content aspects, building marketing collateral to enable and ensure smooth adoption of new products into the market.


You must have:

·      Familiarity with potential customers of the automotive market (OEMs) and experience with sales processes of global companies

·      Hands-on experience as a Product Marketing / Marketing Manager role for B2B.

·      Experience with product launches, propositions, content, and collateral for customers.

·      Excellent visual communications skills – the ability to take a technical concept and explain it clearly in just one image.

·      High motivation, with a positive outlook and a can-do attitude (be the person you would want to work with).

·      Organizational and project management experience.



·      A Bachelor's degree in Marketing, Business, and/or Communications

·      Experience within the Cyber Security field.

·      Worked with Automotive OEMs.

·      Native or Fluent German speaker.